Campaign Objective: To raise awareness of prostate cancer and encourage more men to get regular checks.
Format: Washroom Advertising
Environment: Motorway Services, Shopping Centres and Bars
Why we love it: The campaign used clever and bold artwork to really grab the attention of men and encourage regular check-ups for prostate cancer. This campaign created great awareness within an intimate and discreet environment of our Washrooms. Through 100% gender-targeting Prostate CYMRU could tailor its creatives to reach a 100% specific audience.