July has been an absolute scorcher, and it’s not just the weather we’ve been talking about here at Admedia – it has been the brilliant campaigns we have run too! For the month of July, we would like to say a huge congratulations to our winner Blue Planet Aquarium. Home to more than 100 living displays, as well as one of Europe’s largest collections of sharks, Blue Planet Aquarium offers plenty of marine life to marvel at!

The clever campaign, that utilised Admedia’s full motion D48 network Nexus across Motorway Service Areas, includes two vibrant full motion creatives that are delivered depending on specific weather conditions. It went live during the busy school summer holiday period, where Motorway Service Areas see a huge 72% of families on the road stopping at least once!*

Blue Planet Aquarium’s first creative Beat the Heat reflects hot weather, where the sun-specific campaign promoting frosty refreshments and cool sharks, triggers when the outside temperature level remains at a high. In contrast, when it begins to rain, Nexus’s cutting edge digital technology triggers the rain-specific creative Jurassic Shark to replace Beat the Heat, ensuring contextual relevance across the network.

The campaign was executed by advertising agency Buy Me Media.

From all of us at Admedia, we would like to say well done and thank you to both Blue Planet Aquarium and this month’s nominees for fantastic campaign creative and execution!

Source: Market Management, 2017