Motorway Services will be ‘choc’ full this Easter
Easter is only a few weeks away, which means that millions of people will be on the road taking advantage of the four day weekend to visit friends and family or just to have some time away.
In fact, figures from the RAC suggest that 19m Brits expected to travel during the Easter break, and this has a huge knock-on effect on traffic to Motorway Services, which increases by as much as 28%.
Families are always on the go and always looking for entertainment. A massive 42% of families on the road will stop off at the Services at Easter, and that creates an audience of parents and children looking for activities as well as the latest cinema release.
Admedia offers a wide range of advertising solutions at 136 Motorway Services around the country to cater for these needs. Nexus, the UK’s largest external network of full-motion large-format digital screens, is so flexible that it can display everything from movie trailers to creative for local attractions such as Blue Planet Aquarium that can change depending on the weather. Our 6 Sheet network is placed in prominent positions on pedestrian and vehicular routes in and out of the services, and our gender-targeted washroom panels are unmissable and enjoy high dwell times.
To take advantage of this egg-cellent Easter opportunity, get in touch with us here.