New SME Research into Scale up Businesses SME Advertising

The latest SME research from Admedia has uncovered both a thriving universe of businesses in the UK, and a fantastic opportunity to reach them.

We discovered that of the 5.7 million businesses that exist in the UK, 99.9% are small or medium-sized companies with no more than 249 employees, and despite the so-called doom and gloom of economic and political upheaval the number of UK businesses has actually risen by a massive 64% since the year 2000.

That means that there is a huge number of firms constantly looking to find new customers and suppliers, striving to scale up with confidence. Four fifths of these companies are based outside of London, so their most flexible and convenient transport method is road – in fact 75% of all UK business trip mileage per year is in a vehicle.

As a result, Motorway Services see a huge amount of SME traffic. Business people on the road need a place to rest, recharge their batteries and conduct their work, whether that’s making calls or holding meetings. Therefore, Motorway Services are perfect venues to facilitate this need, offering core factors such as free parking, washrooms and a wide range of food and drink outlets, plus free Wi-Fi and in many cases, dedicated business lounges.

Admedia offers a wide variety of advertising products at 136 Motorway Services across the UK. Whether an SME is engaged in finding new digital technology, new vehicles or a little bit of everything for their firm, we have a solution for them all – from unmissable A3 Washroom Panels with optional Direct Response Slips, illuminated 6 Sheet Posters at every entry and exit point to the Services, and full motion Digital 48 Nexus screens in dominant high footfall positions right by the entrance.

Brands such as Intuit QuickBooks, Paypal, Simply Business and Volkswagen Commercial Vehicles have already grasped the opportunity to engage with SMEs at Motorway Services.


Our 2018 SME research combines face to face and online insights from over 3,500 SME Decision Makers. For more information regarding the research, and how Admedia can help your B2B brand, get in touch with us here