Prostate Cymru Win OOH Award for Clever Awareness Campaign
Admedia, one of the UK’s leading Out of Home media owners, have just announced the winner for the August Admedia Campaign Award. Based on public voting, health charity Prostate Cymru have won the national award for their prostate cancer awareness campaign Look After Your Third Nut, which launched in August.
Admedia runs the monthly award to credit advertisers on exceptional media planning and campaign execution. Five finalists are chosen for each month, before votes are cast to the public to determine the winner. All monthly winners are then in the running for the annual Admedia Campaign Award in December.
The August award was credited to Prostate Cymru for their clever creative and excellent media planning execution. The Look After Your Third Nut campaign objective was to raise awareness of prostate cancer and encourage Welsh men to be proactive and talk about their prostate health when they visit their GP. Prostate cancer is the most common cancer diagnosed in Welsh men, with
1 in 8 men affected.
Prostate Cymru utilised Admedia’s 100% gender-targeted Washroom Advertising across Motorway Services, Shopping Centres and Bars to ensure the campaign’s message was communicated in a discreet and one-to-one environment.
Tina Tew, Chief Executive of Prostate Cymru, has commented on the win:
“We are delighted to have won the August Admedia Campaign Award for our Look After Your Third Nut Campaign. It is really pleasing to see that the campaign is having such a positive impact on Welsh men and raising awareness of prostate cancer.”
Chris Templeman, Head of Direct Sales, also commented on the win:
“Prostate Cancer is an important message that constantly needs increased awareness and we are delighted that this clever campaign has received the recognition it deserves. Washrooms are known for being a personal, discreet and impactful environment to reach a captive audience, so it’s great to see Prostate Cymru utilising this for their fantastic Look After Your Third Nut campaign.”
For more information on this great charity click here