Take a Fresher Look At Your Student Advertising Opportunities
In a few short weeks the long, hot summer of 2018 will be over, a new academic year will begin and a fresh intake of students will flood into universities around the country. In fact, over 2.3m new and returning students are expected, a fact which brings with it a great opportunity to reach students interested in a wide range of topics, from entertainment to festivals, gadget insurance to travel.
The typical student does enjoy a drink or two, and so bars and pubs are natural places to find them -in fact, 57% of all students visit their local Bars, Pubs and Clubs at least once a week.
Admedia has a portfolio of hundreds of student-friendly bars, from brands such as Scream and Oceana, in close proximity to over 120 university and college campuses across the UK, and a wealth of creative advertising solutions available with which to reach the student population. These range from A3 Washroom Panels, Beer Mats and Bar Runners to Mirror Clings and Branded T-shirts, plus our Admobile geo-targeted mobile solution.
Solutions such as A3 Washroom Panels make sense as nearly half of all students who visit off-campus Bars, Pubs and Clubs visit washrooms 2+ times during their visit, which guarantees frequency and ensures that your brand gets noticed and talked about.
Plus, because students are such an important audience to us, we run our own monthly 800-strong Student Panel to gauge their views on everything from study habits, to socialising and media consumption.
We’ve run student campaigns and research projects on behalf of brands as diverse as National Express, Red Bull and Aldi, so if you’re interested in running student advertising with us, or would like to get involved with the Student Panel, get in touch here.
Source: Universities UK, TGI